Eoghan O'Neill

A few months ago I happened to see a short social media insight report, written by a large, highly respected global research agency, for one...

As we approach the final furlong of the race for the Scottish Independence referendum and rapidly approach another General Election, much ex...

I've written an article for Brand Republic about some of the recent work that we've done at Ipsos MORI alongside Brandwatch . It fo...

Interesting reading and plenty more food for thought. My thought palate is salivating. Have they got it right? My printout is covered in pin...

Debate on the ethics of social media research has flared up in recent months with some eminent names taking diametrically opposed points of...

A big "hello" to anyone who got here from a Google Alert (is this reverse stalking?). Particularly if you are Foxtons, the Old Vic...

In the last few days an American study for Google has shown that search, rather than social media, is the biggest driver of word of mouth. ...

The public and political reaction to the News of the World  phone hacking has been unprecedented. It's rare that the response to a polit...

Here are a selection of my favourite search queries that people have used to reach this blog in the last two months, thanks to Google Analyt...

As if by magic, just a few days after I started using my new phone and implored Google to introduce an official Android app for Blogger, the...

It's only been two weeks, but my HTC Desire HD feels like an extra limb already and my prehistoric Nokia feels like a distant memory (it...

Extraordinary scenes in the last couple of days at Liverpool FC, with the club rapidly imploding as the disastrous owners use increasingly d...

A nice example of the stalker stalked: Big Brother aka Google Analytics threw up this yesterday. The answer is: yes I do, but I was tickled ...

Philosophical discussions surrounding the reach and power of social media are all too often tedious and predictable, but the news that Malco...

I thought I'd just throw a few things together about some of the developments in social media market research over the last few months, ...

Mark Earls is clearly in the wrong profession. He's an ad man by trade, but Herd: How to change mass behaviour by harnessing our true n...