Orwell would have been proud. If I write a little post like this, then those experts at Social Media Library will get a little bleeping noise in their inbox thanks to Google Alerts. In fact, this blog will doubtless find its way into the Social Media Library at some point...and then everything I write will be archived, analysed and rated. Powerful stuff.
Yes yes, of course I work there, but it tickles me that I can write a private blog post and hours later get an email pinging in my inbox telling me all about it.