Tuesday, 19 June 2012

Social media benchmarking

I've written an article for Brand Republic about some of the recent work that we've done at Ipsos MORI alongside Brandwatch. It focusses on the importance of setting norms and benchmarks when working with quantitative social listening research data.

The article is here.

*** Update: I have also written a piece on similar themes for Research magazine. A shortened version is in the print magazine, or you can view the complete article here. ***

1 comment:

  1. So you want to get good at social media? You need to have a plan. ccca-online.org

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